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Reading People

Decoding Human Beings

'You will understand yourself and people better'



Imagine if you could understand a client within seconds of meeting them, so you could build rapport in an instant. 

Imagine gaining new insight into members of your team and knowing the words and imagery that will get the best out of them. 

Imagine having another view of your own innate leadership resources so you could make the best use of your strengths. 

Reading People is an ancient system which is ideally suited to our fast paced business world. By observing physical characteristics we can determine the type of person we are engaging with in an instant. This knowledge enriches communication and supports positive outcomes in negotiations, team dynamics and client relationships.  Humanity is composed of six basic types and each type is suited to flourish in a specific environment. A simple analogy would be make and model of car – a Land Rover functions far better in a muddy field than a Porsche does, for example. One’s type is reflected in the physical characteristics of the body which gives this system part of its power: we only need to observe certain physical clues to gain deep, practical insight into the psychological make-up of an individual and one’s self. 

Experienced practitioners can read a person at a deep level from across a room in seconds - without a psychometric test. Applying the knowledge to one's self requires a lifetime.



The system is revealed in a clear and precise manner, each type is explored in detail using examples from history, member’s own lives and contemporary culture. We look at the ideal occupations for each type - and also their worst possible roles. The group creates an ideal company using the system, we also examine specific key words which inspire and engage each type. The relationships and misunderstandings which arise naturally between types are addressed and solutions are explored. Each participant has the option to discover their own type and look at the implications this has in their personal and professional life.

There is a strong thread of humour running through the session; nothing is funnier than human nature!



The results have been described as having an unfair advantage in business. Delegates come away with practical knowledge of the system and some immediate applications. The number of "Ahas" can be extraordinary; the information is fascinating, for many people it is life changing. This system puts into concrete terms insights we have into others but do not have a context for.

On a personal level, delegates come to greater acceptance of themselves and other people.  Once we see how our choices are influenced by our own type it becomes easier to let go of expecting others to be different.


Professionally the amount of money and energy saved when we find the right type for the job is enormous. Reading your client’s type is essential for successful relationships.


John Cremer has over thirty years’ experience with Reading People and has developed the material and applications considerably. He presents this unique and thought provoking system to a range of clients around the world

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