Dave is obsessed with creativity - what it is, where it comes from, its role in history, its place in our future, what makes some people more creative than others - and this obsession finds its way into almost everything he does. He's on a mission to shatter the myths and destroy the mystique around the creative process. And on the way, enable more people to harness their untapped creative abilities and help organisations use it more effectively.
Dave spent the majority of his career in the world of advertising, both as a copywriter and an art director.
Over the last few years Dave's worked with lots of individuals and organisations to help them boost their creativity. That's not limited to idea-generation techniques and workshops. He also looks at the environment, the processes, the culture, the structure and the recruitment processes - all of which have a massive impact on an organisation's ability to generate fresh thinking.