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Baroness Sue Campbell

Baroness Campbell is a former junior international 

pentathlete and netball player and went on to represent her country as a player, coach and a team manager. 


In 2003, she was awarded a Commander of the British Empire for her services to sport and other accolades include receiving a Lifetime Achievement Award at the 2012 Sunday Times Sportswomen of the Year Awards and serving as Chair of UK Sport, where she presided over Team GB and Paralympic GB's largest medal haul in living memory. 


Baroness Campbell was also the creative force behind the Youth Sport Trust which champions best practice and innovation in Physical Education and School Sport. 


During her time as Chair of UK Sport, Baroness 

Campbell oversaw a step change in the delivery of British medals at the Olympics. Having been appointed the Football Association’s Head of Women’s Football she will now oversee The FA’s drive to increase girls and women’s grassroots 

football participation and generate further success among England’s elite women’s teams.


She is widely regarded as one of the most influential people in British sport. 


Baroness Campbell reveals some of the leadership 

lessons she had learnt along the way that enabled her to drive culture change through UK Sport, and then down into 40 further organisations, resulting in the outstanding success of the UK teams.


She addresses key points such as:


How to set a world-class vision?


How do you unlock the creativity and potential of your people?


How do you drive cultural change across a system?

Click image for Sue's pdf biog

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