Ken Hughes

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism.

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With over 18 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

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Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought-provoking.

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His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.