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Rita Clifton CBE

Rita Clifton CBE has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. Retail Week commented that she is 'A fabulous ambassador for business'.

 

Alongside her board chairing and non-executive roles, Rita is a writer, keynote speaker, conference chair & practitioner on all aspects of brands, branding and business leadership.

Her career has included being a Vice Chair and Strategy Director at Saatchi & Saatchi, as London CEO and Chair at the global brand consultancy Interbrand and as co-founder of BrandCap. She is now a portfolio chair and non-executive director on the board of businesses including John Lewis Partnership, Nationwide Building Society and Ascential plc. Previous boards have included ASOS, Dixons Retail plc, Emap, Bupa and Populus Group. Her non-profit boards have included WWF (Worldwide Fund for Nature), the UK Sustainable Development Commission and Green Alliance.

 

She was recently appointed Chair at Forum for the Future, the leading international sustainability organisation.

Rita is a regular columnist and media commentator, as well as author of ‘The Future of Brands’ and two editions of The Economist book 'Brands and Branding’. Her latest book on leadership 'Love your imposter' was published in September 2020.

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